Esther Choy


Esther Choy is the President of Leadership Story Lab, a training firm dedicated to helping executives become more persuasive through the use of story. She also lectures in Kellogg’s Executive Education Programs and the University of Zurich in Switzerland.

Since 2010, she has coached thousands of executives at companies such as BP, Comcast, SC Johnson, and US Cellular, helping many gain promotions, motivate their teams and customers through storytelling. To-date her investment-firm clients have raised over $5 billion in new assets under management. A self-proclaimed expert in having fun doing serious things, Esther’s first book, Let the Story Do the Work, was published by AMACOM Books in July of last year.

Since the release of her book, it has garnered rave media reviews from major media platforms, such as Inc. magazine and by Stephen Dubner, the co-author the Freakonomics books. It was also a #1 new release on Amazon.

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— Esther Choy